Head coach and founder
Known by many athletes as Coach Hags, Josh is a strength and conditioning coach, hockey development mentor and entrepreneur dedicated to helping athletes maximize their potential on and off the ice. Based in Camrose, Josh has built his reputation through relentless work ethic, high standards and a passion for athlete development.
His coaching philosophy centres on discipline, consistency, accountability and building complete athletes through structured training and mentorship. Specializing in strength development, speed training, conditioning and hockey-specific performance, Josh works with athletes of all ages to improve confidence, movement quality, athleticism and mental toughness.
Known for bringing energy and intensity to every session, Coach Hags creates an environment where athletes are pushed to compete, grow and develop leadership skills. His programs combine modern sports performance principles with real-world coaching experience to prepare athletes for higher levels of competition.
Beyond coaching, Josh is building a lasting culture where athletes learn the value of hard work, resilience and commitment.
